Short answer: Nutra Organics and Nutra Naturals are the same Australian brand. In January 2026 the family business behind Nutra Organics announced it was changing its name to Nutra Naturals. The brand says only the name is changing. The ingredients and formulas are the same, and anything that was certified organic is still certified organic.
If you've been buying their bone broth, collagen or Super Greens + Reds from us for years and spotted a different name on the tin, this is why. Here's what's changed, what hasn't, and where to find your usual products on our shelves and online.
Why Nutra Organics changed its name
Nutra announced the new name on 15 January 2026, and the reason comes down to trademarks. The company wants to sell its products overseas, and it says the Nutra Organics name holds that back from a trademark point of view. As its announcement puts it, "We can't operate multiple brand names in different markets." A single name that can be trademarked around the world means one brand everywhere.
What's changing and what isn't
| What | After the name change |
|---|---|
| Brand name | Changing from Nutra Organics to Nutra Naturals, on the packs, the website and social media |
| Ingredients and formulas | The same |
| Certified organic products | Still certified organic |
| Quality and sourcing standards | The same, with Australian ingredients used where possible |
| Who owns it | Still Australian-owned and family-run |
The family behind the brand
Nutra started in 1998 with Mark and Darlene Powell and their daughters, Ricki and Britt. Their first product, Super Greens + Reds, was mixed on the family's kitchen bench, and they mortgaged their home to get the business off the ground. The company is still Australian-made and family-run, and the Northern Rivers region of NSW is still its home. The name is the only part of that story that's new.
Will you see both names on the shelf?
For a while, yes. When it announced the change, Nutra said the new name would roll out gradually over the following 12 months, and that both names might appear side by side while existing stock is used up rather than thrown away. So you could pick up a Nutra Organics tin and a Nutra Naturals tin of the same product. Inside, they're the same.
A tin with the old name on it is still fine to use. The brand says its products usually have a shelf life of around three years, so go by the best-before date on the pack, as you would with anything else.
On our website, we've updated the product names to Nutra Naturals and swapped in photos of the new packs across most of the range, so what you see online should match what turns up at your door. You'll find everything on our Nutra Naturals page.
Looking for an older product name?
A few products have also picked up newer names on the Nutra Naturals website. If you're searching for the name you remember, here's what to look for now.
| The name you might know | What it's called now |
|---|---|
| Nutra Organics Collagen Build | Nutra Naturals Collagen Protein, in 225g and 450g |
| Nutra Organics Collagen Body | Nutra Naturals Collagen Joints + Bones |
| Nutra Organics Thriving Protein | Nutra Naturals Thriving Family, in Smooth Vanilla, Strawberries & Cream, Double Choc and Unflavoured |
| Nutra Organics Clean Protein | Nutra Naturals Clean Plant Protein |
Nutra Naturals favourites on our shelves
| Product | What it is |
|---|---|
 Super Greens + Reds 300g |
A certified organic, vegan powder of 23 greens and reds, including kale and beetroot. The brand's very first product |
 Collagen Beauty Unflavoured 225g |
Verisol collagen peptides with vitamin C. Unflavoured, so it stirs into drinks and food |
 Beef Bone Broth Hearty Original 125g |
Bone broth powder made from grass-fed beef bones, Pacific sea salt and organic apple cider vinegar. Also in a 1kg tin |
 Chicken Bone Broth Concentrate Natural 250g |
Concentrated broth made from Australian free-range chicken bones, with vegetables including sweet potato and pumpkin |
 Collagen Joints + Bones 450g |
Unflavoured Fortibone collagen peptides with calcium and vitamin D |
 Thriving Family Strawberries & Cream 450g |
Plant-based protein powder for the whole family, with added vitamins, minerals and probiotics |
 Gutsy Gummies Mango 150g |
A gummy mix made with Australian grass-fed gelatin and mango. Add water to make gummies at home |
 Collagen Matcha Latte 100g |
A matcha latte mix with collagen |
See the full range, including the other bone broth flavours, collagen blends and Gutsy Gummies, on our Nutra Naturals page.
Where to buy Nutra Naturals in Sydney
Nutra Naturals is on our shelves and online. Order through our website for delivery, or pick up in store. The range can differ a little between our Leichhardt and Crows Nest stores, so if you're after something specific, check the product page or give the store a call before you head in. Our Shipping, Delivery & Returns page explains delivery areas and times.
Frequently asked questions
Is Nutra Organics the same as Nutra Naturals?
Yes. Nutra Naturals is the new name for Nutra Organics, announced in January 2026. It's the same company, the same family and the same products.
Why did Nutra Organics change its name?
To make it easier to sell overseas. The company says the Nutra Organics name held back its international expansion from a trademark point of view, and it can't run different brand names in different countries.
Are Nutra Naturals products still organic?
The brand says every product that was certified organic is still certified organic. Not every product in the range is certified organic, though, so check the ingredients list on the pack or the product page to see which ingredients are.
Have the ingredients or recipes changed?
No. Nutra says the ingredients and formulas are the same, and only the name is changing.
Is Nutra Naturals still an Australian company?
Yes. The brand says it's still Australian-owned, Australian-made and family-run, with the Northern Rivers region of NSW as its home.
Is it OK to use a tin that still says Nutra Organics?
Yes. Old and new packs may sit side by side while existing stock is used up, and the product inside is the same. Check the best-before date, as you would with any pack.
Related reading
Sources
- Nutra Naturals, A new chapter is here. Welcome to Nutra Naturals! (15 January 2026). The name change, the reasons for it, what stays the same and the family's story
- Nutra Naturals, FAQs. The 12-month changeover, organic certification and shelf life of existing packs
Last reviewed November 2026. If anything here is out of date, tell us and we'll correct it.
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This article is general information about a brand name change, based on the brand's own announcements listed above. It isn't medical, dietary or nutritional advice. If you have a health condition, an allergy or intolerance, please talk to your doctor or an Accredited Practising Dietitian before trying a new supplement. Product details, ingredients, allergens and stock come from the makers and our listings at the time of writing and can change, so always check the label before you buy.